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#ThisIsNotCousCous…
July 9th, 2020 2:53 pm     A+ | a-
Zaytoun Organic Maftoul from Palestine   …this is maftoul, the iconic Palestinian giant couscous! Loved by chefs for its nutty moreish flavor, maftoul is packed full of whole wheat goodness, is simple to cook and adds a gourmet twist to your dish. And by choosing Zaytoun organic maftoul, sourced from cooperatives in Palestine, you are supporting women to make a sustainable livelihood.

We are launching a new campaign #ThisIsNotCousCous and inviting you to get creative in the kitchen with this versatile grain. From July to Organic September we’ll be sharing recipes, and stories from the producers in Palestine, to inspire everyone to try a maftoul dish.

Delicious in salads, risottos and pilafs, it is made using an age-long tradition of hand-rolling bulgur with whole wheat flour and water, to produce maftoul pearls. These take hours to roll, and women come together in their communities to work and talk together. The rolled pearls of maftoul then cook in just 12 minutes and, according to the judges who awarded our maftoul a Great Taste Award, “it retains a welcome bite with a simple but complex flavour and is very very tasty.”
 
Follow #ThisIsNotCousCous to discover maftoul with recipes from chefs and and stories from Palestine.

 
 
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